HISTORY
2013: I HATE FASHION was established in Spitalfields, London.
2015: I HATE FASHION debuted in Vietnam.
2017: I HATE FASHION was managed and distributed by CBF.
2022: I.H.F announced a New Trademark update.
2023: I.H.F launched the First Line Haute Couture - I.H.F ATELIER to the Global Market.
2024: I.H.F launched the Contemporary Line - IHF STUDIO to the Global Market.
ESTABLISHMENT
I.H.F is a high-end fashion brand that was conceptualized and established in the United Kingdom in 2013 by a group of young designers who studied and worked in London. They have a passion for fashion and appreciate the value of culture, history, art and architecture of the United Kingdom.
BRAND VISION & MISSION
Marking our place as one of the most sophisticated fashion brands that stands out in the industry. To craft elegant and refined designs that empower women to confidently express their unique identity, while delivering dedicated and attentive service to ensure an exceptional customer experience.
CORE VALUE
We are committed to creating high-quality, sustainable products while striving to minimize environmental impact throughout the production process. Our manufacturing practices consistently uphold the core values that define our corporation, company, and brand.
IHF STUDIO
IHF STUDIO embodies the brand’s innovative spirit, a bold testament to creative vision in fashion. With a mission to empower modern women to define their unique mark, IHF STUDIO captures the essence of today’s era, where "elegance" is redefined through individuality. Free-spirited creativity, paired with meticulous craftsmanship, makes each design a symbol of sophistication, luxury and timeless refinement.
CULTURE ASPIRATION
IHF STUDIO seeks the perfect harmony of artistic values within the flow of modern development. Each season, the brand unveils unique designs that embody sustainability while staying aligned with contemporary fashion trends, perfectly complementing the empowered lifestyle of the modern woman.
OUR WOMEN
The IHF STUDIO woman is a modern muse - elegant, confident, driven by passion, and unafraid to pursue her dreams. Our ladies turn to the brand to seek more than just glamour, they find designs that tell their story, radiating the charisma of the contemporary woman.
Each IHF STUDIO design, meticulously crafted by the skilled hands of artisans, is a perfect blend of art and life. Every piece is unique, embodying a firm commitment to creating the timeless elegance of the modern woman.
OUR BOUTIQUE
I.H.F currently has two boutiques located in Vietnam. They are professionally operated in accordance with the brand standards.
Kim Ma Flagship Boutique
No. 244 Kim Ma Street, Ba Dinh District, Hanoi Capital, Vietnam
Nguyen Trai Boutique
No. 102 Nguyen Trai Street, District 1, Ho Chi Minh City, Vietnam
MANAGED AND DISTRIBUTED BY
Chau Bach Fashion Company Limited
Head Office, No. 244 Kim Ma Street, Ba Dinh District, Hanoi Capital, Vietnam
