The Spring/Summer 2025 Fashion Week in Shanghai witnessed the rise of unique, creative fashion trends. Amidst the vibrant spectrum, IHF STUDIO stood out as a refreshing breeze, celebrating women's beauty through a blend of tradition and modern aesthetics, shaping a fresh, impactful image of Vietnamese fashion for the international audience.
Image: IHF STUDIO collaborated with TUDOO in the SS25 In The Park exhibition, held at Yifeng Center in Shanghai
In collaboration with TUDOO, one of the most prestigious and prominent showrooms in China, IHF STUDIO took part in the SS25 In The Park exhibition, held from October 8 to 14, 2024, at Yifeng Center in Shanghai. During the exhibition week, IHF STUDIO had the honor of unveiling its Spring/Summer 2025 collection, "AWAKENING" – a mystical fusion of dreams and reality. The collection celebrates the beauty of the modern woman while conveying a powerful message about inner strength, guiding us on a journey to discover the most authentic version of ourselves.
Image: IHF STUDIO’s Latest designs presented at the exhibition
The 27 designs in the collection present a fresh spring portrait, featuring trending hues like soft pastel pink, serene mint green, and captivating emerald. Notably, the black and white tones are expertly crafted, offering a balance of elegance and boldness. Feminine beauty is subtly celebrated through iconic details such as stylized bows and intricately handcrafted crystal droplets on dresses, adding a unique, inspiring charm. With "AWAKENING," each piece marks not only the arrival of a new spring but also a call to discover the inner beauty within, sparking passion and confidence to shine.
Image: Each design was a work of art that allowed customers to feel the beauty and confidence within themselves
The Shanghai exhibition was a unique experience for IHF STUDIO, with all eyes in the fashion world focused on the city's bustling streets. Elegant women eagerly tried on the brand's exquisite design. Each piece was more than just clothing; it was a work of art that allowed customers to feel the beauty and confidence within themselves. Over the seven days, IHF STUDIO left a lasting impression in Shanghai, showcasing not only its designs but also the aesthetic values it represents.
The AWAKENING collection exhibition in Shanghai has come to a close, leaving a lasting impression on brand enthusiasts worldwide. This memorable experience marks a bold transformation for I.H.F with the youthful, elegant, and modern IHF STUDIO line, reinforcing the brand's unwavering commitment to its fashion ideals over the past decade. Stay tuned for more groundbreaking steps from the brand at the upcoming Fashion Weeks!
